New Delhi, August 21, 2025 – India’s advertising sector faces a potential ₹4,500 crore setback if the government proceeds with its proposed ban on real-money online gaming, a move that could disrupt one of the fastest-growing categories of ad spending.
From the Indian Premier League (IPL) to regional tournaments and prime-time TV, gaming platforms have become high-profile advertisers. Their exit would leave a major vacuum across broadcasting, OTT platforms, and digital ecosystems.
Industry experts note that real-money gaming firms contributed 6–7% of India’s ad expenditure, with peak bursts during IPL. “If closures happen, that share will vanish almost overnight,” said Ambika Sharma, Founder of Pulp Strategy.
The impact would be sharpest on sports broadcasting, where fantasy apps and gaming brands have been key revenue drivers. Market estimates suggest broadcasters and streaming platforms could lose nearly ₹2,000 crore in ad revenues.
Chandan Sharma of the Adani Group warned that the disruption will extend beyond gaming itself. “Esports and niche leagues depend heavily on gaming ad dollars. Their absence will trigger a chain reaction across media,” he said.
Advertising professionals believe while FMCG, auto, and e-commerce will continue to spend, they cannot immediately offset the sudden void left by gaming. Digital-first platforms, YouTube creators, and influencer-led campaigns are expected to be hit hardest.
A Cultural Touchpoint at Risk
Beyond the numbers, experts stress that online gaming has become a cultural and creative advertising touchpoint. From in-game ads to esports sponsorships, gaming offered immersive engagement unmatched by traditional channels.
“Gaming provided a high-attention, community-driven environment. Losing it will not just reduce ad spend but also weaken how brands connect with young audiences,” said Himanshu Singla, CEO of Idiotic Media.
During the Covid-19 pandemic, gaming platforms surged, attracting both users and advertisers. That momentum carried forward, drawing even traditional brands into the gaming ad space.
However, not all feedback is positive. Some industry leaders argue that gaming ads often glamorized risky financial behaviors. “High-volume campaigns featuring cricketers and film stars pushed consumers toward a blind alley,” noted Junaid Shaikh, MD of RoshanSpace Brandcom.
The Bottom Line – If the proposed ban is enforced, India’s advertising landscape could lose one of its fastest-growing categories, leaving a noticeable vacuum in revenues, creativity, and youth engagement.